Andrew DoPlatform delivery
JapanJapan and Korea

Japan National Product Launch

Cross-market readiness on a newly migrated commerce stack.

01
Period
2025
Role
Area content-UAT co-lead
State
launched
Systems
AEM · Adobe Commerce · Data layer · URL redirection
Key Outcome Signal
1M / 4 days
Unique views after launch
Programme-level outcome · Programme-level outcome; Andrew co-led area UAT and release-signoff co-ordination.

Situation

Launch-scale content and product pages had to be signed off against a fixed date while readiness was slipping.

Co-ordinated across multiple global delivery partners and local market teams to establish a recovery path.

My scope

Andrew owned or led

  • Area content-UAT planning and co-ordination
  • Recovery planning for delayed content tracks
  • Cross-market sign-off co-ordination

Partner or external ownership

  • Technical content authoring and engineering execution
  • Production deployment gate validation

Decisions & execution

Decision 01

Re-planned delayed pages into separate recovery tracks

Why it mattered

Protected the fixed launch date while keeping sign-off explicit.

Key Execution Actions

  • Co-ordinated the content validation across multiple local markets.
  • Managed the release readiness check cadence.

Outcome & attribution

Outcome & System Change

The launch completed and successfully exited hypercare.

Reached one million unique views within four days of launch (programme-level outcome).

Individual Contribution & Boundary

Co-led area content-UAT readiness, recovery planning and cross-market sign-off coordination.