Andrew Do

Japan National Product Launch

Cross-market readiness on a newly migrated commerce stack.

Outcome

1M / 4 days

Unique views after launch

Programme-level outcome · Programme-level outcome; Andrew co-led area UAT and release-signoff co-ordination.

Period
2025
Role
Area content-UAT co-lead
State
launched
Systems
AEM · Adobe Commerce · Data layer · URL redirection

The launch surfaces and their ownership gates.

Public Japanese myglo application landing page shown after launchPublic Japanese commerce product listing showing the launched catalogue
Public Japan launch surfaces across product discovery and the myglo application. Andrew co-led market-side content UAT and release readiness; interface design and engineering remained partner-owned.
  1. Product and content requirements (External approval gate)
  2. AEM authoring — Content population (Partner-owned delivery)
  3. Adobe Commerce product configuration — Catalog setup (Partner-owned delivery)
  4. Area content UAT — Andrew co-led validation (Andrew co-led)
  5. Cross-market sign-off — Andrew coordinated (Andrew co-led)
  6. Production deployment — Vendor-run gate (Partner-owned delivery)
  7. National launch and hypercare exit — Programme outcome (External approval gate)

Situation and constraints

Launch-scale content and product pages had to be signed off against a fixed date while readiness was slipping.

Co-ordinated across multiple global delivery partners and local market teams to establish a recovery path.

From constraint to result

Constraint

Launch-scale content and product pages had to be signed off against a fixed date while readiness was slipping.

Decision

Re-planned delayed pages into separate recovery tracks

Why it mattered: Protected the fixed launch date while keeping sign-off explicit.

Result

The launch completed and successfully exited hypercare.

What I owned and moved forward

Andrew owned or led

  • Area content-UAT planning and co-ordination
  • Recovery planning for delayed content tracks
  • Cross-market sign-off co-ordination

Partner or external ownership

  • Technical content authoring and engineering execution
  • Production deployment gate validation

Execution actions

  • Co-ordinated the content validation across multiple local markets.
  • Managed the release readiness check cadence.

Result and attribution

Outcome and system change

The launch completed and successfully exited hypercare.

Reached one million unique views within four days of launch (programme-level outcome).

My contribution and boundary

Co-led area content-UAT readiness, recovery planning and cross-market sign-off coordination.