Andrew DoPlatform delivery
Public-sector EdTechSouth Korea

National AI Digital-Textbook Programme

Translating policy, pedagogy and AI requirements into a national platform proposition.

06
Period
2022–2024
Role
K–12 Project Manager / Team Lead
State
launched
Systems
AI-integrated LMS · Digital textbooks · Publisher ecosystem
Key Outcome Signal
₩900M
National digital-textbook research contract
Programme-level outcome · Elice secured the contract; Andrew led the cross-functional product and proposal work.

Situation

A national programme needed one credible proposition across policy, pedagogy, student safety and publisher participation.

Andrew led K-12 product planning and aligned publisher consortiums to establish the platform's initial compliance proposition.

My scope

Andrew owned or led

  • Cross-functional product and proposal leadership
  • Publisher consortium alignment and platform strategy
  • Certification delivery management

Partner or external ownership

  • Engineering implementation of AI features
  • Government procurement review and contract sign-off

Decisions & execution

Decision 01

Structured publisher integrations as a unified consortium rather than isolated custom channels

Why it mattered

Simplified national-scale platform governance and resource consumption.

Decision 02

Aligned platform security policies with national educational data standards before system build

Why it mattered

Ensured compliance before entering official textbook certification gates.

Key Execution Actions

  • Authored the core platform proposal that won the research contract.
  • Presented the platform strategy to key national education stakeholders.
  • Managed the textbook certification validation process.

Outcome & attribution

Outcome & System Change

Secured the KRW 900 million research contract.

Obtained national certification and grew the platform to 50,000 monthly active users.

Individual Contribution & Boundary

Led product planning, authored the winning proposal, managed consortium alignment, and delivered platform certification.