Andrew Do

National AI Digital-Textbook Programme

Translating policy, pedagogy and AI requirements into a national platform proposition.

Outcome

₩900M

National digital-textbook research contract

Programme-level outcome · Elice secured the contract; Andrew led the cross-functional product and proposal work.

Period
2022–2024
Role
K–12 Project Manager / Team Lead
State
launched
Systems
AI-integrated LMS · Digital textbooks · Publisher ecosystem

The delivery path and its ownership gates.

Elice public announcement confirming approval of its elementary and middle-school AI digital textbooks
Public Elice certification announcement, included as programme context. Certification was an organisational outcome supported by Andrew’s product-planning and delivery work.
  1. Policy and curriculum requirements (External approval gate)
  2. Product and AI proposition — Andrew-led specification (Andrew led)
  3. Publisher consortium alignment — Andrew-led publisher group (Andrew led)
  4. National proposal — Andrew-led documentation (Andrew led)
  5. KRW 900M research contract — Award decision (External approval gate)
  6. Certification delivery — Partner-owned execution (Partner-owned delivery)
  7. Platform distribution — Partner-owned deployment (Partner-owned delivery)
  8. 50,000 MAU — Scale indicator (External approval gate)

Situation and constraints

A national programme needed one credible proposition across policy, pedagogy, student safety and publisher participation.

Andrew led K-12 product planning and aligned publisher consortiums to establish the platform's initial compliance proposition.

From constraint to result

Constraint

A national programme needed one credible proposition across policy, pedagogy, student safety and publisher participation.

Decision

Structured publisher integrations as a unified consortium rather than isolated custom channels

Why it mattered: Simplified national-scale platform governance and resource consumption.

Result

Secured the KRW 900 million research contract.

Constraint

Andrew led K-12 product planning and aligned publisher consortiums to establish the platform's initial compliance proposition.

Decision

Aligned platform security policies with national educational data standards before system build

Why it mattered: Ensured compliance before entering official textbook certification gates.

Result

Obtained national certification and grew the platform to 50,000 monthly active users.

What I owned and moved forward

Andrew owned or led

  • Cross-functional product and proposal leadership
  • Publisher consortium alignment and platform strategy
  • Certification delivery management

Partner or external ownership

  • Engineering implementation of AI features
  • Government procurement review and contract sign-off

Execution actions

  • Authored the core platform proposal that won the research contract.
  • Presented the platform strategy to key national education stakeholders.
  • Managed the textbook certification validation process.

Result and attribution

Outcome and system change

Secured the KRW 900 million research contract.

Obtained national certification and grew the platform to 50,000 monthly active users.

My contribution and boundary

Led product planning, authored the winning proposal, managed consortium alignment, and delivered platform certification.